Logo & brand identity

Logo and brand identity design, built as one consistent system.

A logo on its own does not make a brand look consistent. The colours, fonts, spacing and the way photos and posts are laid out do. We design the logo and the whole system around it, then hand it over with guidelines and files ready for every place your brand appears.
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Overview

In short. Logo, colour, type and the rules that tie them together, delivered as a system your team can use without calling us.

We start with strategy, not sketches: who you serve, who you compete with and what you want people to remember. That gives every design decision a reason, and gives you a way to judge the options beyond personal taste.

Then we design the identity and test it where it will actually live: social posts, packaging, signage, your website and a business card. You get a logo suite, a colour and type system, and a guidelines document clear enough for a new designer or printer to follow.

Deliverables, all included
6
Steps from first call to launch
4
Scope and price, agreed up front
Fixed
Yours: files, code, and accounts
100%
What you get

Everything included. Nothing saved for a later invoice.

  • Brand discovery

    A short workshop and research into your audience and competitors, summed up in a one-page brief.

  • Logo design

    A primary logo with stacked, horizontal and icon versions, tested at every size from app icon to shop sign.

  • Colour and typography

    A colour palette with accessible contrast and a type system that works in English and Bangla.

  • Brand guidelines

    A clear guide to using the logo, colours, type, imagery and layout, written for people who are not designers.

  • Templates and applications

    Social post templates, business cards, letterhead and other everyday pieces built on the new system.

  • Final file package

    Every logo in SVG, PNG and PDF, in colour and single-colour versions, organised so anyone can find the right file.

How we work

How an identity gets made. Four steps, no surprises between them.

  1. Step 01

    Discovery

    Workshop, audience and competitor research, and a brief we agree on before designing.

  2. Step 02

    Concepts

    Distinct directions presented in real use, not just on a white background.

  3. Step 03

    Refine

    The chosen direction developed into a full system across colour, type and layout.

  4. Step 04

    Deliver

    Guidelines, templates and the complete file package handed over.

Case studies

See it shipped. Related projects.

The WeezLab logo in white on deep teal beside a woven pattern of the logomark, with the line A W and an L on one grid, pointing up and to the right.
BrandingCase study

WeezLab brand identity & design system

Our own identity, built as a system: a square mark built from our initials on a strict 45° grid, pointing up and to the right, a teal palette with a single accent, a woven pattern and two typefaces, carried from the logo to signage and stationery.

Krypt Fall/Winter lookbook cover, a Morrow Coffee cold brew post, and the Morrow Coffee logo on deep green.
BrandingCase study

Morrow Coffee & Krypt brand identities

Two concept brands, built from opposite ends of the market—a calm specialty café and a loud streetwear label—each with a mark, a type system and a campaign kit that holds together post after post.

Raysmania logo: a white M with a pen nib on a red circle.
GraphicsCase study

Graphics & identity

Logos, team crests, posters, brochures and illustration—built to hold up in print, on social, and at a glance.

Questions

Before you ask. The questions we hear most.

Still unsure? Write to [email protected] and a person, not a bot, will answer.

Further reading

Go further. Notes on this service from our blog.

Logo Design Cost in Bangladesh: What You Are Actually Paying For
Branding

Logo Design Cost in Bangladesh: What You Are Actually Paying For

Logo quotes in Bangladesh range from almost nothing to a serious budget. Here is what each line in a quote actually buys, who owns the result, and how to compare two quotes fairly.

Read the article13 min read
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